(INTERIM) MANAGEMENT
(INTERIM) MANAGEMENT
(Senior) management positions in marketing and sales, operations and technology
(INTERIM) MANAGEMENT
ActiWork has held various interim positions in the field of marketing & sales, operations, and technology.
As Chief Commercial Officer and part of the management team for Euronet Communications BV (subsidiary of Deutsche Telekom (next to T-Mobile in the Netherlands) responsible for marketing & sales and decision maker for campaigns, prizes, TV channels, apps, etc.
Euronet Communications is a broadband service provider (ISP) that offers Internet, telephony and TV services through its brand, Online.nl, to approximately 280,000 households in the Netherlands.
As Chief Commercial Officer I lead a team of 15-20 people and I am responsible for marketing, web portal (traffic via affiliates, bannering, Google adwords), sales (via homepage, telephone sales, indirect sales), retention, sales support, and product management.
Selection of key achievements
✪
Business processes adjusted in 1.5 years: increased EBITDA by 25% and doubled operational cash flow through a combination of income and cost initiatives, while the necessary investments and despite the declines the market continued;
✪ Increased total ARPU by 5% by successfully launching attractive new VoIP and access offerings;
✪ Developed a new TV platform and supporting products that supports the ability to add a-la-carte channels (choose your own channels);
✪ Keep sales with completely redefined sales channels. Within a year, the main sales channel (T-Mobile's stores) ceased to exist, but sales were successfully recuperated through other channels;
✪ Created more efficient (less expensive) marketing campaigns that maintained customer acceptance of previous campaigns;
✪ Restructuring of sales department - from a direct sales department to a more e-sales department;
✪ Successful management and execution of the sale to M7 Private Equity Group as of January 2014 (including business carve-out).
As product owner responsible for the setup of a Gaming CVP (customer value proposition) by, among other things, improving E2E latency in the Liberty Global footprint. Latency improvements are made in three areas:
✪ In the Core / Access network - by adjusting settings in the CMTS and the gateways (including target buffers), but also by creating multiple upstream flows in the network for different types of traffic (UDP, TCP, ICMP, etc. ) to ultimately enable Low Latency Docsis (LLD3.1 - also compatible with D4.0);
✪ Wi-Fi optimization - adjusting the BAU test setup for Wi-Fi by also taking into account latency targets for different applications (gaming <40ms, VPN <100ms, etc) and improving the settings in the gateway and access points to to achieve the best possible latency;
✪ Developing an agent that recognizes and analyzes traffic and handles it as best as possible from the gateway.
Selection of most important achievements
✪ Responsible for the E2E implementation of all latency improvements in the footprint;
✪ In a year and a half, structural improvements have been implemented in the footprint through improvements in latency; latency in "idle" mode, latency "under load" as well as reducing latency spikes.
✪ In the Core / Access network - by adjusting settings in the CMTS and the gateways (including target buffers), but also by creating multiple upstream flows in the network for different types of traffic (UDP, TCP, ICMP, etc. ) to ultimately enable Low Latency Docsis (LLD3.1 - also compatible with D4.0);
✪ Wi-Fi optimization - adjusting the BAU test setup for Wi-Fi by also taking into account latency targets for different applications (gaming <40ms, VPN <100ms, etc) and improving the settings in the gateway and access points to to achieve the best possible latency;
✪ Developing an agent that recognizes and analyzes traffic and handles it as best as possible from the gateway.
Selection of most important achievements
✪ Responsible for the E2E implementation of all latency improvements in the footprint;
✪ In a year and a half, structural improvements have been implemented in the footprint through improvements in latency; latency in "idle" mode, latency "under load" as well as reducing latency spikes.
Responsible as VP to develop the energy market in the Netherlands and after several months also as VP to split T-Mobile Online from T-Mobile due to a strategy change (mobile only).
Business Development - Mining energy market for T-Mobile
I was asked to develop new products in new sectors for T-Mobile such as insurance, energy, retail, etc. For me, the focus was on the energy market because I used to be active in that have been. I Had initial discussions with smaller energy providers to enter into a partnership and also to develop a product portfolio in collaboration with, among others, Deutsche Telekom and also a subsidiary within Deutsche Telekom which was already active in the energy market, Magyar Telekom.
Mergers & Acquisitions - cutting out T-Mobile Online (broadband operation T-Mobile)
As VP responsible for the future strategy of the T-Mobile Online brand. The strategy was developed to decouple T-Mobile's product offerings and position the company after the separation from T-Mobile Netherlands.
Selection of key achievements
✪ Possibilities explored in terms of cooperation with energy providers and found connections with energy providers who wanted to work with T-Mobile;
✪ Successful decoupling of T-Mobile Online as an independent company from T-Mobile Netherlands within 6 months (including access to personnel via works council request);
✪ Deutsche Telekom agreement regarding the divestment of T-Mobile Online and preparation for possible sale.
As Director of Operational Readiness B2B (for Central Network Operations (CNO), responsible for:
✪ Operational Readiness for delivery of B2B programs and services within Liberty Global;
✪ Operational tasks (processes, SLAs, KPIs, tools used) Coordinate across all Liberty Global affiliates;
✪ Establish a new B2B Center of Excellence to support different products / services across all Liberty Global affiliates.
Selection of key achievements
✪ Responsible for Operational Readiness for B2B so that no issues in production are experienced from possible erroneous go-live;
✪ Set up a Center of Excellence in Romania within 6 months which reduced costs by 70% in support of Liberty Global.